Archive For The “Resources and Inspiration” Category

To Connect With Your Viewers, Appeal To Emotions

To Connect With Your Viewers, Appeal To Emotions

It’s a well known fact that emotions play a powerful role in our decision making processes — nobody ever claimed that we humans were rational actors (well, aside from economists, who are great for making detailed hypothetical models of things that will never happen, but little good for anything else). And it goes without saying…

Making a case for less-customized marketing content

Making a case for less-customized marketing content

t’s been a while since I wrote about making effective digital signage content, and in fact these days I don’t get the opportunity to focus in on content strategy with clients nearly as often as I’d like. And that’s a shame, since even after a decade of considerable growth (I think it’s fair to say…

Back to basics: digital signage content goals

Back to basics: digital signage content goals

Maslow’s Hierarchy of Needs has been used and abused by too many disciplines to count. In fact, I’m guilty of one such infraction back in 2012, when I wrote “5 Tips for Engaging Your Viewers Through Digital Messaging” (which is thankfully still pretty relevant). Since good — as in useful — digital signage content design…

Digital Signage Best Practices Guide

Digital Signage Best Practices Guide

Whether you’re buying digital signage for the first time, looking to expand your current system, or doing an audit, this guide can help. Visix has compiled best practices from 20 years of serving customers using everything from a single screen in the lobby to campus-wide and global signage deployments. Regardless of your goals, environment or…

3 Ways Displays Can Improve a Community

3 Ways Displays Can Improve a Community

Most of the time when we talk about digital signage, we talk about it as an advertising tool. As such, we look at ways we can measure the return-on-investment with digital signage or how we can boost its overall effectiveness through analytics and dynamic content. However, digital signage is useful for more than just simple…

Digital Signage Finds Success In Gyms

Digital Signage Finds Success In Gyms

Digital signage is quickly expanding into almost every space, including gyms. As clients flock to gyms to get in shape, digital signage can help keep them entertained while they burn calories, and vendors are figuring out new ways to effectively reach those customers. Digital signage at the gym can take many different forms, from more…

How to prep your digital signage for the holidays

How to prep your digital signage for the holidays

Nov. 14, 2019 | by Bradley Cooper Article curtessy of Digital Signage Today | The holiday season is upon us, and retailers need to come out of the gate swinging to get that precious piece of the customer pie. In order to get ready for the holiday season, retailers should also take a look at…

Top 5 reasons universities should go digital

Top 5 reasons universities should go digital

Nov. 22, 2019 | by Tegan Worrall Photo and article provided by Digital Signage Today With an audience raised on digital communication, digital signage is an ideal way to engage today’s students and future generations of students. By taking advantage of the capabilities the latest digital signage technologies deliver, universities are empowered to communicate quickly…

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